CulturEd

Embedding Your Core - Purpose, Promise and

Experience from the Inside-Out

Culture eats strategy for breakfast - Peter Drucker

Your culture forms the core of your business and experience that you have to offer the world.

What You Will Learn

1. Understand what culture is and why it is important in formulating your business

2. Identify your culture from the Core Strategic Thinking that is underpinned by your purpose

3. Match your culture and the insides of your business and how your business serves your ideal customer and his / her / them /their expectations

4. Apply the Experience Economy thinking to the development of your business culture

5. Expand on your values to reflect your culture

6. Extend your thinking about culture into engagement of stakeholders in your business at every touch point.

7. Capturing the essence of your culture in your Internal Character Bible - the essence of applying Experience Economy thinking.