Building Your Own Brand of Gen-I-Us
Aligning your Brand with your Purpose and Culture
Create your brand as an extension of you -
your, story, experience, your unique gifts and talents that you have to offer the world.
What You Will Learn
1. Understand the impact of the Experience Economy and how to differentiate yourself as you create your brand, your story.
2. Understand branding
3. Why Personal Branding - so much more than influencing
4. Align your brand to and with your purpose and the culture of who you are and what you stand for
5. Understand the models that are used to create the context for your brand
6. Embrace the significance of alignment in relation to branding
7. Focus on what and where to differentiate your brand
8. Define who you are aiming to serve
9. Create your brand thinking and architecture
10. Living the Brand - actions to activate the brand you have created.